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    4 Defined Customer TouchPoints that Connect You with Your Customers
    Shohreh R Aftahi, PhD
    • Feb 20, 2019
    • 3 min

    4 Defined Customer TouchPoints that Connect You with Your Customers

    Every small business owner wants to create customer experiences that retain customers. Too often, this very critical business planning process gets neglected. Creating your own Customer Touch Point System can provide a step-by-step process that prevents you from losing touch with your customers. Whether you have local customers, or your business is regional or global, think in terms of being intentional when connecting with each customer. Here are four defined Customer TouchP
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    Watchmaker or Beekeeper: It Really Does Make a Difference
    Shohreh R Aftahi, PhD
    • Feb 7, 2019
    • 7 min

    Watchmaker or Beekeeper: It Really Does Make a Difference

    What do the following all have in common? Low morale, low profits, lack of staff engagement, high turnover, rampant gossip. All of these can be attributed to a company being led by either a Watchmaker or a Beekeeper – Care to guess which one is the culprit? If you guessed Watchmaker, you’re right. Let’s chat through why. A Watchmaker, as referred to in James Fischer’s book, Navigating the Growth Curve, is a person who wants things that are predictable; something they can cont
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    Improve Your Decision-Making Process and Increase Your Bottom Line
    Shohreh R Aftahi, PhD
    • Feb 2, 2019
    • 3 min

    Improve Your Decision-Making Process and Increase Your Bottom Line

    Did you know that 91% of business leaders are confident as ever in their ability to make good decisions? Did you also know that 60% of those decisions fail? By using a disciplined approach to making decisions, you and your team can improve your bottom line. Here are the four proven rules to clear thinking, effective problem solving and robust decision making. 1) Inquire with an open mind for more information In general, when making any decision, whether that’s a decisio
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