We work with clients to build experiences that help them grow and sustain high-performing organizations.

​

We clarify each role within a company and then help design the organizational structure that best supports each function. We also simplify the technology transformation suited for each company and help our clients to form a digital leadership so that they can adapt and succeed in an increasingly digital world. To sustain success, we build the skills at all levels of the organization.

 

We help companies achieve significant and sustained impact on growth and margins through marketing and sales renovations.

​

With our help clients understand the most difficult issues and questions relating to transformations such as becoming more customer-centric; establishing structures and processes to better link marketing with the rest of the business; boosting efficiency and effectiveness, and capitalizing on emerging market and digital marketing opportunities. Our outside perspective helps provide unbiased viewpoints, and our collaborative style helps minimize potential conflict.

​

What we do

​

Our experience leading multifaceted marketing and sales transformations helps clients get things in the right order, identify and fund the project as they go along, and build the know-how they need in a synchronized and sustainable way. Our thorough analysis is grounded in detailed performance metrics that link back to the company’s financial and management system. Our collaboration with clients is focused on four primary modes:

 

• Clarifying the role of marketing and sales. We define what role marketing and sales play within the organization before evaluating how best to tie it with other areas of the business to achieve strategic goals. After considering which of the company’s activities should be retained in the marketing group, and which elsewhere, we help define the key roles accordingly.

​​

• Making marketing to have no borders. We work with clients and their teams to energize the entire organization, from finance to operations, to engage their customers across thriving and interactive channels.

​​

• Designing the optimal organizational model. We help companies design and structure their organizations to best support the strategic objectives of the business as a whole. We enable better efficiency and performance by identifying and either repurposing or eliminating less essential activities. Collaborating with our clients, we help build a clear understanding of what each department “owns”—and which activities reside elsewhere in the business.

​​

• Building competencies for performance. We help clients build necessary skills grounded in the precise leadership, behavioral, management, and technical systems, and help drive change at the front line, working collaboratively at all levels and across all functions of the organization, including more usually skeptical employees, such as front-line sales.